Get the Mentoring Equation Right
Whitney Johnson used to be able to say "yes" to pretty much anyone who reached out to me for mentoring. As requests increase, however, and wonderfully so, she feared that going to overlook those with promise who don't quite know how to package themselves. Worse yet is the thought that she may inadvertently rebuff someone simply because she had not managed her time well, neglecting to give them the courtesy of a proper no. READ+
Perkins shows off new digs
The school where Helen Keller studied now has an ultra-modern student center filled with the latest advances to help vision-impaired children learn.
Packed with high-tech features such as iPad-controlled classrooms and state-of-the-art recording studios, the Grousbeck Center for Students and Technology opens tomorrow at the 100-year-old Watertown campus of the Perkins School for the Blind. READ+
The digital revolution has rewritten the laws of marketing. So why do B-schools insist on teaching outmoded notions of price, place, and promotion?
In 1960, Jerome McCarthy got a bright and amazingly resilient idea. All the components of a marketing strategy could be reduced to just Four P’s (Product, Price, Place, and Promotion), the 32-year-old marketing professor claimed. READ+
In 1960, Jerome McCarthy got a bright and amazingly resilient idea. All the components of a marketing strategy could be reduced to just Four P’s (Product, Price, Place, and Promotion), the 32-year-old marketing professor claimed. READ+
One of Seth Godin's favorite ideas in the new wave of programming is the notion of minimal viable product. The thought is that you should spec and build the smallest kernel of your core idea, put it in the world and see how people react to it, then improve from there.
For drill bits and other tools, this makes perfect sense. Put it out there, get it used, improve it. The definition of "minimal" is obvious.
Often, for software we use in public, this definition leads to failure. Why? READ+
Wireless+ Communications WAVE
Infographic: Mobile Coupons & Why 20 Percent of Smartphone Users Redeem Them
The folks over at Microsoft Tag have put together a new infographic detailing the explosive growth in mobile coupons, along with some interesting usage stats and predictions.
Consider this — a full 20% of smartphone users currently acquire and redeem mobile coupons on a regular basis, with that number expected to grow to 30% by 2013. In addition, a full 10% of ALL mobile phone users redeem mobile coupons on a regular basis, growing to 16.5% by 2013. These are pretty powerful numbers when looking at the big picture, and even more powerful when you look at the engagement rates mobile coupons generate. READ+
With 9th Cloud Expo - Cloud Expo Silicon Valley - opening at the Santa Clara Convention Center today, November 7, what's being said about the future landscape of cloud computing? In this round-up we asked a variety of members of the cloud computing ecosystem, from CIOs to independent consultants to marketeers.
We asked in each case for their top five predictions. Here are their views on what's in store in 2012. READ+
We asked in each case for their top five predictions. Here are their views on what's in store in 2012. READ+
Muhammad Ali and Joe Frazier were once boxing opponents, but outside of the ring the two men have one another's backs.
Just hours after news broke on Sunday that former World Heavyweight champion Frazier, 67, is in hospice, suffering from liver cancer, his former competitor sent public prayers and well-wishes. READ+
Just hours after news broke on Sunday that former World Heavyweight champion Frazier, 67, is in hospice, suffering from liver cancer, his former competitor sent public prayers and well-wishes. READ+
How Fiscally Fit Are You?
Pat yourselves on the back, Average Guys—you've come out smelling pretty well after a long, hard few years. There's been a financial crisis, a foreclosure fiesta, and a pathetic job market, and yet you guys are feeling fewer aftereffects than your neighbors.
The tooth fairy's rates have dramatically increased in the last 40+ years, especially when the bounty is a Beatle's molar. John Lennon's tooth fetched £19,000 (about $31,200) at auction in England Saturday.
The tooth had been in the family of Lennon's former housekeeper. Lennon gave it to Dot Jarlett to dispose of sometime between 1964 and 1968, but then he suggested she keep the tooth to give to her daughter, who was a big Beatles fan. READ+
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